TV in the 2010s.

 

1. Explain technological convergence. [2]

It is the process of merging different aspects of technology to be at access on other platforms/ devices. An example is that TV can be watched on television, game consoles, tablets, mobile phones.

2. Explain 'channel surfing'. [2]

Switching between different channels to catch the most liked programmes. Eg watching a cooking program on one channel. However, when the football or another programme on a different channel to the original cooking programme you would switch to that channel as you would prefer to watch that.

3. Give 3 examples of how channels create brand loyalty [6]

Use popular actors which are the viewers favourite, Plan a catching narrative to engage the viewers, High production value.

4. What is 'long form television drama' ? [2]

The long showing of high drama TV programmes

5. What is a 'flagship' programme? [2]

A very popular and anticipated programme 

6. In exchange for the licence fee, what does the regulator require of the BBC as a Public Service Broadcasting channel? [6]

It requires to offer; creative, high quality, distinctive programmes; reflect the UK in its culture and values to the world; to reflect and represent the diverse communities of the UK`s nationalities and religions; to support learning; to provide impartial news and information

01 TELEVISION

 We look at current news articles about the BBC and return to the OCR fact sheet on the television industry.  

According to The Times newspaper this week,  watching TV live and in real time accounts for most TV viewing.

1. What do you understand by the terms 'live' content and 'on demand' content?

Live TV is when is it broadcasting on live TV, at a certain time period, with certain programme. This means that you cannot watch it again or at the time of your choice. However, Demand is when you can watch it when you like and the TV has been pre-recorded. This means you can watch it whenever you want and you will be able to watch a bigger range of programmes. 

2.What is the demand for 'live' content like?

It is still  a very popular option, and it was recorded that in 2019 it factored for 73 percent of all broadcasting viewers . There is little change in 2020 with it still accounting for 3/4 of all broadcasted TV viewing. Looking deeper into this as a proportion of all live TV viewing, shared viewing remained the most popular. Shared viewing took up close to 50% of viewings. Thinkbox thinkers have put this down to the Lockdown. This is because households individuals with children in have said that they are more commonly watching TV as a way to past time because of the limited things they can do whilst in Lockdown.

3.According to ratings research, there are 8 programmes cited as the top live shows for family viewing. How many have you watched?

I have watched a couple of them. For example, Paddington 2 is a mainstream family viewing with very high production values and a mix of comedy, big star talent and clever technology. All together it offers pleasures for all age groups and brings families together for shared viewings . However, the bigger platforms such as Netflix have gained popularity as for them having a bigger budget meaning that they can afford to publish a movie a week. Therefore this outclasses the terrestrial television as for them not having an as wide range of programmes like the bigger platforms do. 

4.Apply Blumler and Katz's audience framework to what you learn from this article.

Entertainment - TV shows allow audiences to connect with the visuals. In some cases TV programmes could play with the audiences emotions. An example if there is a part of suspense the audience could feel nervous, meaning that they feel engaged and entertained. An example of a popular show which provides entertainment is David Attenborough's program, as said in the article 

Surveillance -  Through watching TV it allows people to learn and gather new information. Examples could be on new programmes or alternatively it could be on adventure programmes like Ben Fogle On Thin Ice

Relationships - It could allow you to build relationships with others who watch the same programme, this could be family or friends. An example could be if a group of friends all watch a tv show and they talk/ build a stronger bond around it.

RAPID REVISION

 1. How has technology changed the way people use newspapers? 

Technology has changed newspapers as it has replaced the old hard physical copy with the new online format. This is because with the new technology we can access our news with the use of technology such as mobile phones, computers and ipads etc. This new way has become preferred and more popular as for the features it makes available for the public. 

These new features include;

- Being able to provide a broader set of information (cover more stories rather than just the main headlines) as for the different sections which people can view.

- Be able to give more regular updates on sets of information through the day on the most viewed stories.  

 - Being able to provide digital images such as videos from all around the world at ease,          which could provide a more interesting and detailed read.

Another way that newspapers have changed as for the introduction of the online format is that they are more interactive with the reader. One way that they are more interactive is that it give the option for subscribers to make comments on articles. This would help please and pleasure the readers as they can express their opinions with other users and to the general population. This links into the social media pages of the newspapers. With the improvement in technology now most newspapers have social media pages, these give the highlights of the current news as well as exclusive sneak peeks for the upcoming newspapers. This would make the followers of the newspaper feel like they are a true part of the newspaper life. The social media platform also provides the option to share, like and see who else you has liked a post from the newspaper, this could make the reader feel like a part of a community and they even share interests with celebrities or their own inspirational characters.

MUSIC MAGAZINE

 

02 NEWSPAPERS

 

If you access The Observer print edition online, you can access added features. What are they?

When reading the online version of the Observer there`re features available which the readers of the physical copy cannot access. One of these features is online readers would be able to make comments on articles and stories that physical readers can't do, where they can state their own opinion on the story meaning they are interacting with article much more. Another feature which is available for online readers   is that through looking at an online copy means that they will have a much larger amount of articles to look at. This includes older copies and stories, this is not possible to physical Observer readers can't do unless  the shop near them stocks the older copies. The final feature is that in the online versions of the newspaper, we can see tabs across the pages, these tabs could offer a deeper insight into the chosen story, this would allow the readers to gain a greater understanding of story which they read, this could make their reading more personalised to them as they have an interest in the subject matter of that part of the article. e.g sports team they support or political party which they support comparing this ti a basic physical version where you cannot do this.

This is The Observer's Twitter page. What do you notice?

The first thing I notice is that share, retweet, like and comment this would make the readers of The Observer feel like they can have a say on their opinion on the article and great bonds with other readers with a similar opinion

Another thing i noticed is the text "Tomorrows Front Page" this would give a little tease to the daily readers. It could also make the passionate readers of The Observer's twitter think they get early access making you feel more up-to-date than the general population.

CHARITY POSTERS

Covid-19 related:

 

Other charity posters:

01 PROMOTING THE LEGO MOVIE

The uses and gratifications framework outlined by Bulmer and Katz, identifies 4 main audience pleasures. Which included; entertainment, personal identity, surveillance and social interactions/ personal relationships 

 In my view the most important category offered by the Lego movie video game is escapism, diversion and entertainment. It offers lots of action as we are playing as the main character who has to solve quests and tackle the mission of taking down Lord Business. This can be done in many different characters which you could pick from. As of the large menu page where you can pick the character you think you best relate to, overall meaning you can immerse yourself into the game even more. 

Another important audience pleasure is that it offers a co-operative gameplay, which means you could play with a friend and combine both your skills to complete all the missions. This would allow a relationship to form as you both work together as a team to take down the boss, the video game also offers the feeling of humour category is our social relationships. This could relate to the water cooler moment as you can talk and build a community around the LMVG. 

LMVG allows players to engage in a battle to save the world and defeating bad people, on the side of heroes and defeating evil. Against an evil and bad opposition in the form of Lord Business. It also allows younger viewers and players to play as Emmitt who is a very accessible character just like they are, as he  need supports of his friends, as he is just a regular person with no superpowers. As well as this female gameplayers would feel relatable to the character of Wildstyle as she is seen not to be any less powerful, or important compare to the male characters, this could allow the female player to connect with the character . This is portrayed also in her poster when we see her fighting evil. It will also give them a chance to escape from the real life world which they face everyday, and allow them to feel powerful and a sense of importance after they complete the game.