Saturday, February 29, 2020

Lego Movie Game

Watch the Lego Movie Video Game walk through for example here https://www.youtube.com/watch?v=HiJ76xKOAbs
The aim of the prep is to make connections in your mind between what you experience as a Lego movie video game player and the 'uses and gratifications' framework

The Lego Movie Video Game is a great source of entertainment. It is very child-friendly and gives the games offers the payer to escape into action, making them excited,  the game also consists of problem-solving which makes sure that the player is entertained, Another form of entertainment is humour and spectacle..

In addition to this, The Lego Movie Video Game is a good for surveillance as people are able to play the game as well as watching the movie. Also, the game allows them to play as the characters they were just watching in the movie. This is a good way for Warner Bros to make money as it will make the product live on for longer.

As well as that, The Lego Movie Video Game can allow the players to form a relationships with the characters as, they  may identify with the pleasure of going into different like you are able to do in the LEGO movie game . Also, it can affect real-life relationships as people can see friends and talk about the game and they could play it with each other in their spare time.

On top of that, The Lego Movie Video Game has good values as it  involves  the pleasure of good defeating evil, from doing this it will give the player the sense of personal success as they move through levels. Purchasing the game as an adult or parent may also provided childhood memories for parents  as they could be familiar with the brand as they might have played other of their products when they were younger. This could give them the opportunity to play with their children. This also pictures how the range ofaudiences for video games might interpret the same product differently, e.g. young and old getting different pleasures from the same product.

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1 comment:

  1. Media@ClaremontFebruary 29, 2020 at 5:11 AM

    8/10 You tackle this confidently. The second point is not really applicable here as I don't think that it is possible to find the particular audience 'pleasure' of surveillance in the Lego movie video game unless you understand it to be a satire on corporate business practice.
    ENTERTAINMENT: games offer escape into action, excitement, problem-solving, humour and spectacle.
    IDENTIFICATION / RELATIONSHIPS: players may identify with the pleasure of transgression (going to forbidden worlds)
    VALUES: simple pleasure of good defeating evil; sense of personal success as players rise through levels
    The Lego Movie Video Game is a cross-media promotional product as it advertises a range of Lego characters and icons, like the superheroes and ‘Benny the Spaceman’. Both the movie and the video game are part of a larger Lego video game franchise that existed before The Lego Movie resulting in intertextuality for the audience and a deeper relationship with the Lego brand. The superheroes featured (Batman, Superman, Wonder Woman) are also part of the larger Warner Bros./DC superhero franchise so the video game also acts as an introduction point to those characters and helps to cross-promote this superhero franchise in terms of other Lego video game products (e.g. Lego Batman) and films (e.g. Justice League).
    Purchasing the game provided childhood nostalgia for parents (a brand they might have played with when young themselves) and allowed them to play with their children. This also illustrates how the audience for video games might interpret the same product differently, e.g. young and old getting different pleasures from the product.

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