TV in the 2010s.

 

1. Explain technological convergence. [2]

It is the process of merging different aspects of technology to be at access on other platforms/ devices. An example is that TV can be watched on television, game consoles, tablets, mobile phones.

2. Explain 'channel surfing'. [2]

Switching between different channels to catch the most liked programmes. Eg watching a cooking program on one channel. However, when the football or another programme on a different channel to the original cooking programme you would switch to that channel as you would prefer to watch that.

3. Give 3 examples of how channels create brand loyalty [6]

Use popular actors which are the viewers favourite, Plan a catching narrative to engage the viewers, High production value.

4. What is 'long form television drama' ? [2]

The long showing of high drama TV programmes

5. What is a 'flagship' programme? [2]

A very popular and anticipated programme 

6. In exchange for the licence fee, what does the regulator require of the BBC as a Public Service Broadcasting channel? [6]

It requires to offer; creative, high quality, distinctive programmes; reflect the UK in its culture and values to the world; to reflect and represent the diverse communities of the UK`s nationalities and religions; to support learning; to provide impartial news and information

01 TELEVISION

 We look at current news articles about the BBC and return to the OCR fact sheet on the television industry.  

According to The Times newspaper this week,  watching TV live and in real time accounts for most TV viewing.

1. What do you understand by the terms 'live' content and 'on demand' content?

Live TV is when is it broadcasting on live TV, at a certain time period, with certain programme. This means that you cannot watch it again or at the time of your choice. However, Demand is when you can watch it when you like and the TV has been pre-recorded. This means you can watch it whenever you want and you will be able to watch a bigger range of programmes. 

2.What is the demand for 'live' content like?

It is still  a very popular option, and it was recorded that in 2019 it factored for 73 percent of all broadcasting viewers . There is little change in 2020 with it still accounting for 3/4 of all broadcasted TV viewing. Looking deeper into this as a proportion of all live TV viewing, shared viewing remained the most popular. Shared viewing took up close to 50% of viewings. Thinkbox thinkers have put this down to the Lockdown. This is because households individuals with children in have said that they are more commonly watching TV as a way to past time because of the limited things they can do whilst in Lockdown.

3.According to ratings research, there are 8 programmes cited as the top live shows for family viewing. How many have you watched?

I have watched a couple of them. For example, Paddington 2 is a mainstream family viewing with very high production values and a mix of comedy, big star talent and clever technology. All together it offers pleasures for all age groups and brings families together for shared viewings . However, the bigger platforms such as Netflix have gained popularity as for them having a bigger budget meaning that they can afford to publish a movie a week. Therefore this outclasses the terrestrial television as for them not having an as wide range of programmes like the bigger platforms do. 

4.Apply Blumler and Katz's audience framework to what you learn from this article.

Entertainment - TV shows allow audiences to connect with the visuals. In some cases TV programmes could play with the audiences emotions. An example if there is a part of suspense the audience could feel nervous, meaning that they feel engaged and entertained. An example of a popular show which provides entertainment is David Attenborough's program, as said in the article 

Surveillance -  Through watching TV it allows people to learn and gather new information. Examples could be on new programmes or alternatively it could be on adventure programmes like Ben Fogle On Thin Ice

Relationships - It could allow you to build relationships with others who watch the same programme, this could be family or friends. An example could be if a group of friends all watch a tv show and they talk/ build a stronger bond around it.

RAPID REVISION

 1. How has technology changed the way people use newspapers? 

Technology has changed newspapers as it has replaced the old hard physical copy with the new online format. This is because with the new technology we can access our news with the use of technology such as mobile phones, computers and ipads etc. This new way has become preferred and more popular as for the features it makes available for the public. 

These new features include;

- Being able to provide a broader set of information (cover more stories rather than just the main headlines) as for the different sections which people can view.

- Be able to give more regular updates on sets of information through the day on the most viewed stories.  

 - Being able to provide digital images such as videos from all around the world at ease,          which could provide a more interesting and detailed read.

Another way that newspapers have changed as for the introduction of the online format is that they are more interactive with the reader. One way that they are more interactive is that it give the option for subscribers to make comments on articles. This would help please and pleasure the readers as they can express their opinions with other users and to the general population. This links into the social media pages of the newspapers. With the improvement in technology now most newspapers have social media pages, these give the highlights of the current news as well as exclusive sneak peeks for the upcoming newspapers. This would make the followers of the newspaper feel like they are a true part of the newspaper life. The social media platform also provides the option to share, like and see who else you has liked a post from the newspaper, this could make the reader feel like a part of a community and they even share interests with celebrities or their own inspirational characters.