The trailer attracts the audience`s attention as it plays very loud and bold music with many sound effects which makes them feel like they are experiencing it themselves. It also has dramatic text cards saying phrases like: “the world’s greatest heroes” and “the biggest movie ever assembled”. This will excite some of the audiences as it will make them feel involved and like they are one of the superheros and they will be curious of why it’s the biggest movie ever.
In the trailer for The Lego Movie, Emmet is represented as inexperienced and making a fool of himself giving a humerus aspect to the trailer and movie meaning more people would want to watch it, we see him not listening to what Vitruvius is saying and resulting in him being left vulnerable when thing get dangerous, this is funny as it is not we would normally see a hero has doing. He is also distracted easily when he sees Wildstyle, giving another sense of humour as we know that wildstyle doesn`t see him in the same way.