THE MOJO READER

The MOJO reader : COPY AND PASTE FROM BAUER MEDIA 

THE MOJO READER DAVE, 42, is a passionate and discerning individual who loves the good things in life. A professional with high disposable income, music has soundtracked every major event in his life so far and continues to define him. A child of the ‘70s, he missed out on punk but admires its confrontational spirit, which inspired the likes of THE SMITHS and the indie music that he listened to in his teenage years. As he entered his twenties, he also began to explore the most timeless, enduring rock bands – THE BEATLES, DYLAN, BOWIE, PINK FLOYD, LED ZEPPELIN, NEIL YOUNG and THE ROLLING STONES. Dave continues to seek out the best in modern music, baulking at his daughter’s love of manufactured pop and yet enthusiastically sharing his son’s burgeoning interest in bands like the ARCTIC MONKEYS. A worldly-wise, well-read man, these days he is thrilled when he hears new folk music or the latest African outpouring. While he believes vinyl is the most authentic of music formats (51% of MOJO’s audience listen to music this way), he still values CDs. He will often want to listen to his favourite bands in his car or at home on his CD player, with friends and family. CD is still king for Dave and his fellow MOJO readers, with 77% regularly listening to them. Dave has grown to become a frequent user of streaming services too (43% of MOJO readers use streaming services as a music source). Listening to music through SPOTIFY, YOUTUBE or AMAZON MUSIC simply encourages him to buy more music that he’s heard, on CD and vinyl. His iPod, iPad and iPhone are all impressively loaded with everything from Motown to ‘60s garage punk and even the latest in bedroom electronica. A heavy gig-goer and massive fan of live music (71% of MOJO readers have been to a live-music gig in the last year) these days he prefers the more ‘boutique’ festival experience of LATITUDE or GREEN MAN, which often have the mix of old and new music that Dave most appreciates. A few years ago he discovered THE WAR ON DRUGS in MOJO and, through his journey discovering new and exciting music, he recommended the band’s Lost In The Dream album to all his friends and a few colleagues at work. He feels proud now that the band have won a Grammy award. Besides the latest WAR ON DRUGS album, other recent purchases include LCD SOUNDSYSTEM’S AMERICAN DREAM and ROBERT PLANT’S CARRY FIRE

Radio one live lounge PSB

Radio one live lounge PSB

Radio one meets the requirements for public broadcasting as it Educates, Entertains and Informs. It does this by showing high quality content which shows the `good of their kind`. Meaning it shows a range of popular things, which may be in the Radio One`s case playing popular music or having discussions on popular topics. They also do this as they are show things which are easy to understand meaning it can entertain all audiences. It also educates people as Radio one live lounge shows informational and educational content aswell. By doing this it simulates knowledge and learning.  The Live lounge also informs the public about new songs or possibly incidences that are happening around the world. The UK`s cultural identity would also be reflected in the radio live lounge broadcasting. 

MY CHOSEN MAGAZINE- ROCK AND FOLK

MUSIC VIDEO LANGUAGE

MUSIC VIDEO LANGUAGE

PREP Watch our two music videos again and find ONE example of the difference between the MEDIA LANGUAGE of the two videos:

• ·         mise-en-scene
• ·         camerawork
• ·         editing
• ·         narrative

In Teenage Dirtbag the mise-en-scene is set in your typical American high school full of popular girls and sporty people. There is also very strong stereotypes in mis-en-scene. However, sk8ter boy is not the same. Firstly it is set in Los Angeles in alleyways and abandoned buildings. It has a very rugged and rebellious feel to it. This may be because we see a gang of teenagers cause havoc all around LA compared to the stereotypical setting of the high school.

The camerawork in Teenage Dirtbag is different compared to Sk8er Boi as Teenage Dirtbag has a lot of still camerawork and never breaking the 4^th wall. This is because of the story line being very gentle meaning there is no need for moving shots. Once again Sk8er Boi is not the same. It is constantly moving using handheld and tracking shots this is because the music video contains lots of movement such as the group of people doing different jumps and flips as they run through alleyways and down stairs. They use this camera work to make the viewer feel like they are there, alongside the group running with them rather then just watching them.

The editing in Teenage Dirtbag is slow paced and relaxed with occasional cuts between the storyline and Wheatus the band. The scenes also switch to slow-motion when the main character sees Noel (his crush) from this it indicates to the reader that this is possibly a dream the boy is having or he likes her so much that she seems like she is always in slow-motion to him. In Sk8er Boi, the editing is completely different as it is extremely fast-paced. It is also used to fit the story line so we feel like it is very chaotic with lots of things going on as it also is cut to the beat very heavily and it seems like every beat there is a new shot.

In Teenage Dirtbag, the main character is shown as a lonely, unpopular, nerdy boy and referred to as the ‘loser’ in the music video. In the story he wishes his crush would just notice him for once.  As he believes that  he can treat her better than her boyfriend and of course it turns out to all be a dream. However, in Sk8er Boi Avril Lavigne is a rebellious, careless teenager who only cares about having fun in life and doing whatever she wants. She finds excitement through breaking rules and trying to stand out but in Teenage Dirtbag, all he wants to do it fit in and be accepted by the popular people and Noel.

TV CRIME DRAMA CONVENTIONS - WHICH I DON`T UNDERSTAND

TV CRIME DRAMA CONVENTIONS - WHICH I DON`T UNDERSTAND:

Some of the terms i don`t understand or know are:

• Eccentric Protagonists

• Flawed or Brooding Protagonists 

• Iconography

• Voyeurism or Taboo Subjects

• Continuity editing