Lego movie marketing

Lego movie marketing

In the Lego movie advert it transforms normal adverts into a Lego version the adverts included where the BT advert, British heart foundation, Premier Inn. I believe it does this as it is trying to gain the viewers’ attention as it is different from the usual adverts, it also gives the viewers an idea about what the movie is like whilst trying to excite them.

The use of Lego in some of the more grown up adverts which children would normally be interests in make it more interesting for bot the children and the adults or parents watching, in addition to this is also bring the family more together so it creates a overall memory of the advert.

In the end the advert was a great success and got many views on YouTube (around 1.3 million) and while it was being streamed. It also then got a much higher selling rate.

EMMA PEEL AS A STEREOTYPE/ ANTI-STEREOTYPE

Anti-Stereotypical

• ·        Emma is a very well-educated women, as we see her in the starting scene she is writing a scientifically book and outsmarted steed in the fencing match.
• ·        She also is a master in martial arts, and never back down for any fight or calls for help

Stereotypical

• ·        Wears a tight cat suite which shows her body off, portraying her as a sex object to the viewers
• ·        Once again in one of the scenes (fencing) the camera work zooms into her bottom and this once again shows her as an object whilst also shows Emma as a toy of Steed